EMU Digital Billboard

I was asked to create an advertisement for a digital billboard highlighting EMU being named the best college in the midwest for 19 years. As a way to challenge myself, I chose to create a motion graphic in After Effects. I started by familiarizing myself with the software by viewing online tutorials. I then storyboarded multiple ideas for effects that I found in research. Finally, I chose the effects that would compliment the message the best in the final composition. As an introduction to After Effects, this project taught me basic motion graphics rules and gave me a solid foundation for further learning the program.

Media: After Effects
File Type: MP4
Size: 1125px X 900px